The future of journalism

10 Apr

As we move forward, I think journalists are going to start to embrace all these tools we’ve talked about. Journalists are going to start realizing they need to utilize social networks to keep up with the times. Some journalists already have. It’s time for journalism to grow and move into the next generation of media. Our profession is going to embrace the Internet and the advantages is offers us. As a result, we are going to start to bring real-time reporting to the center stage. We will stop viewing other organizations as our competition and start collaborating with each other to bring our readers the best news possible. News will leave the home pages of our news sites and pop up on Twittter, Facebook and Instagram. The debate over a Pulitzer Prize for Twitter will be settled and journalists will receive it for excellence in their real-time reporting.

Social networking will make journalism well rounded and complete. By taking full advantage of social networking tools, journalism will be more nuanced and will bring the reader a complete story. Social networking helps a journalist from the beginning of his or her story to the end. We can follow trends on the social networks to see what we can write about. We can gather leads on story ideas too. Then we can use the people we got our ideas from to lead us to sources in our stories. Meanwhile, we can use social networking sites to crowd source for opinions and other sources. We can interact with our readers, forming relationships and ensuring loyalty. This will allow newspapers to form a sense of community with their readers. Finally, journalists can and should use social networking to promote themselves, their news organizations and even their personal blogs. As a result, we will be bringing the public the news they crave as well as that they need. I think if we adopt social media and adapt to the tools the Internet offers, we will save the future of journalism.

Google Trends and Google Correlation are both tools that journalists should start paying attention to. Both of these tools can help us to see what subjects the readers are interested. I especially like that you can track the trends based on both region and time period. By looking at both of these aspects, you can personalize your news to the people in your readership. Sometimes things that seem popular worldwide might be less popular in your local area. Vice versa may also apply, especially for local community newspapers. These organizations can focus on the region trends and not pay as much attention to what the whole nation is interested in.

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